Luz Blanco
Analyst, SEM
- Role
- Analyst at Horizon Media
- Location
- Bronx, NY, US
- LinkedIn followers
- 500 followers
About Luz Blanco
Paid search has become the core of my work, especially within lead - generation campaigns across Google Ads and Microsoft Ads. Daily responsibilities include analyzing SQRs, refining targeting, updating UTMs, and ensuring landing pages align with user intent. Performance trends are something I track closely, using data to guide optimization and improve conversion quality. Training programs and certifications have strengthened both my technical foundation and strategic thinking. The focus remains on building efficient, transparent campaigns that deliver meaningful results.Let\'s connect!
Experience
Analyst
Mar 2026 — Present · New York, NY, US
Manage and optimize lead‑generation campaigns across Google Ads and Microsoft Ads, focusing on smarter bidding, tighter targeting, and steady improvements in CPL and conversion quality.• Turn data into direction by building SQR reports, identifying new keyword opportunities, tightening negatives, and running A/B tests that shape strategy, audience segmentation, and landing‑page recommendations.• Keep tracking clean and performance measurable by updating UTM parameters, coordinating landing‑page changes, and partnering with account managers to deliver reporting that’s clear, actionable, and aligned with client goals.
Education
Baruch College
Bachelor of Applied Science - BASc, Business Writing
2019 — 2021
LaGuardia Community College
Associate's degree, Business Administration and Management, General
2018
COOP Careers Fellowship
Apprentice, Digital Marketing
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