Blair Zhou
Performance & Merchandising Analytics | Digital Marketing | Design Strategist | Strategic Design & Management @ Parsons School of Design
- Role
- Merchandising Intern at Lapointe
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Merchandising Intern
Sep 2024 — Present · NY, US
Performed product analysis by examining sales data to identify top-selling products and forecast future demand to identify areas of opportunity in business and merchandising strategies• Conducted in-depth customer segmentation and sales analysis across DTC and wholesale channels using Excel to inform merchandising and marketing strategies• Developed competitive pricing and product positioning analysis to assortment planning and elevate brand differentiation• Researched market trends and competitor assortments to support product development and gifting strategy for upcoming launches and e-commerce planning• Evaluated material cost structures and price positioning for product lines to maintain brand equity and drive margin strategy• Monitored market trends to identify growth opportunities, influencing product assortment and campaign strategies.
Education
University of the Arts London
Short Course
2019 — 2019
Camden Catholic High School
High School Diploma
2016 — 2018
Parsons School of Design - The New School
Bachelor of Business Administration - BBA
2020 — 2024
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