Luwam Eyasu
Senior Marketing Specialist Event Marketing and Sales Support @ANA, Inc
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WORK HISTORY
Senior Marketing Specialist Event Marketing and Sales Support @ANA, Inc
US
Own international, national, and regional event, campaign, and lead generation strategy, aligning six-figure annual marketing spend with sales priorities, target accounts, and growth objectives across multiple markets.Lead planning and execution of 10+ international and domestic events annually, partnering with sales leadership to support pipeline development, product launches, and key account engagement.Manage integrated marketing campaigns tied to events and sales initiatives, guiding lead generation, nurture efforts, and account-based outreach in collaboration with sales and product teams.Provide strategic direction to cross-functional stakeholders and external vendors to deliver launch support, enablement assets, and field-ready programs at scale.Establish performance reporting and ROI analysis across events, campaigns, and lead programs to inform investment decisions, prioritization, and future strategy.
EDUCATION
University of Nevada-Las Vegas
Bachelor's degree, Hospitality Administration/Management
LSU Shreveport
Master of Business Administration - MBA, Marketing
ABOUT LUWAM EYASU
Senior Marketing Specialist with 6+ years of experience leading event strategy, sales enablement, and go-to-market execution in B2B and field-driven environments.I specialize in aligning marketing investments with sales priorities, product launches, lead Gen and customer engagement goals. My work centers on building programs that improve field readiness, strengthen brand consistency, and deliver clear ROI visibility.In my current role, I own international and regional tradeshow and field event strategy, managing six-figure annual spend and partnering closely with sales leadership to support pipeline development and product launches. I also led the launch of a centralized online merchandise store to streamline access to sales tools and improve brand consistency across field teams.Previously, I supported regional and national product launches for brands including Ryobi, Ridgid, and Milwaukee through field marketing, retail training, and in-store demonstrations. I began my career in customer-facing operations and account management, developing a strong foundation in customer experience, performance metrics, and revenue-focused execution.
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