Luvneet A.

About Luvneet A.

A marketing professional, always looking to innovate in order to get optimum results. My primary motive in every project is the client experience and satisfaction by ensuring the project objective is met. I have head various projects press cons,music launch, conferences, exhibition management. I work with a diligent, focused and gutsy group of people who form Team Pinnacle. Our aim is to disrupt the BTL market and make it more result oriented and objective driven for the brands and customers alike.

Experience

1. Founder and Business Head

   Pinnacle Management & Utility Services

   May 2013 — Present · Mumbai, IN

   Pinnacle is a full service brand management and marketing agency with Pan India Network working across verticals ATL: Creative Designing, Radio, TV, Newspaper, Outdoor and OTT advertising BTL: On-ground activation & Exhibition, Promotions, Consumer contact activity, Events, Press Conference, Visual Merchandising, Branding, Rural Campaigns, Roadshows, Wall Paintings. We have also had the opportunity to service reputed nationalised brands by providing creative designing, media planning, urban and rural BTL campaigns and retail activation services. My role began with the inception of Pinnacle & its business plan, Strategic alliances, growth chart, work processes, P&L and maintaining a healthy bottom line. Business Development: Successfully assisted reputed brands in achieving their marketing goals by providing them with unique, innovative yet cost effective solutions. Developed and led planning and acquisition department of the company Operations: Played a key role in developing the execution network Pan India and spearheaded the standardization of the rate card Pan Mumbai which led automation of the procurement and execution in the company, ensuring Pinnacles timely and quality delivery setting us apart from the rest of the agenciesCreative: Ensuring timely and unique creative solution by providing feedback to the creative team and associatesMedia Planning: Budgeting -> Planning -> Buying -> Scheduling -> Execution -> Monitoring -> Post EvaluationWork Processes: Documenting SOPs and training modules for business development and operations team whilst training team members on their responsibilities. Designed and implemented processes of the agency in all departments, functions and quality control measures

Education

• University of Mumbai

  Bsc

  2000 — 2005