Hitesh Bathla
Marketing Cloud (SFMCE) Tech Lead | Data Cloud Developer | MCI (Dataroma) / Tableau Analyst | 8x Salesforce Certified | AMPscript, SQL, SSJS, API Integrations
- Role
- Technical Lead at Cognizant
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Hitesh Bathla
Hitesh is a simple guy living with unpredicted turns in life. He lives life happily…
Experience
Technical Lead
Jan 2023 — Present · Gurugram, IN
configured SFMC from scratch - SAP (custom URLs with dedicated domain) & RMM- analyzed IP warming & designed marketing campaign Emails Templates using CSS- monitored & permanently fixed MC Automations several failure causes- built Offer allocations SQL Templates based on client’s personalized use cases- Offer Redemption analysis to further built retarget campaigns with personalized Products- MC Intelligence reporting analysis & built engagement matrices using backed data views- Successfully launched various Email & Push campaigns namely Welcome, Birthday, EditOrder, Autumn, Xmas, Jan Booster, Easter, OTP, Kitchen receipts, Basket Bonus, OfferStart, Collectors- delivered various SQL sessions to build Targeted Audiences based on different data sets- built Cloud pages using AMP-script for Custom Un-subscription / Campaign Opt-out Forms / SFMC change Analysis.
Education
J.C. Bose University of Science and Technology, YMCA
Bachelor of Technology - BTech, Electronics and Communications Engineering
BABA MASTNATH UNIVERSITY
University Campus School
1992 — 2003
Skills
- Team Management
- Management
- Business Development
- Business Strategy
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