Lutz B.
Industry Leader - Travel @Google
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WORK HISTORY
Industry Leader - Travel @Google
Hamburg, DE
EDUCATION
University of Applied Sciences - Wiesbaden
Diplom Medienwirt, Media Management
University of Miami Herbert Business School
Master of Business Administration (MBA), Media Management, Strategic Management, Management Consulting, Finance
ABOUT LUTZ B.
As a founding member and seasoned executive, I bring 20+ years of digital media, technology, and leadership expertise from Google.My journey began as one of Google\'s first employees in Germany, where I launched the initial office in Düsseldorf, pioneering business operations and securing the company\'s first revenue in the region.Throughout my tenure, I held various executive roles, including leading strategic advisory teams in Hamburg, Berlin, and Dublin, consulting with major retail giants like Amazon, eBay, MediaMarkt + Saturn (MSH), and the OTTO Group. My leadership was recognized with Google\'s prestigious \"Great Manager Award\" in 2012.I later expanded my global experience by leading the Strategic Partnerships business for Google in Thailand, before returning to Germany to head the Travel vertical.I now channel my passion for innovation into actively supporting the travel industry\'s AI transformation. I currently consult leading travel clients such as trivago, TUI, HomeToGo, and many others to master the shift and become AI-ready.
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