Luther Harmon
Sales ★ Global Sales Management ★ CPG Products ★ US Mass Market Retailers Sales Growth
- Role
- VP of Sales - Global Haircare at Camille Rose
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Luther Harmon
An innovative and performance-driven Global Sales Executive, transformational manager…
Experience
VP of Sales - Global Haircare
Jan 2020 — Present · Macon, GA, US
Onboarded to lead strategic sales initiatives driving volume, profit, and share for Mass Drug, Grocery, Ecommerce, Specialty, Natural, and International markets. Lead business development initiatives in the Specialty Channel (Ulta), Natural (UNFI/Whole Foods,) and International (South Africa/Canada) Channels. • Author and execute the strategic vision. Analyze key metrics, including consumer and market behavior, to create data-driven forecasts, sales plans, target account strategies, and short and long-term roadmaps. • Responsible for the ongoing development of the Sales Team strategy, structure, and leading the implementation of organizational capability initiatives. Ensuring completion and execution of critical brand projects and strengthening the routine management and disciplines around organizational capability initiatives. • Provide leadership and direction to a high-performing global sales team. Including creating and monitoring KPIs, managing and motivating team members, and developing product knowledge and sales skills.• Partner with internal teams, including product development, LOB, and senior leadership. Providing customer insights and advisement on new product development, launch strategy, marketing campaigns, and growth opportunities.• Developed an international pricing structure to ensure internal profitability alignins with customer and distributor margins for success within the respective countries.• Successfully led the brand to a 31% revenue increase for fiscal 2021.• Established trade marketing budgets and activities to ensure continued growth and drive brand awareness at the store level while maintaining a profitable T/S ratio.
Education
Chapman University
Bachelor of Science - BS
Skills
- Six Sigma
- Sales Operations
- Pricing Strategy
- Customer Service
- Merchandising
- National Accounts
- Trade Marketing
- Supply Chain Management
- Consumer Products
- Inventory Management
- P&L Budget Management
- Consulting
- Customer Insight
- Distributor/Broker Management
- Cross-Functional Team Leadership
- Leadership
- Sox Compliancy
- S&Op Implementation
- Grocery
- P&L Management
- Scorecard Management
- Tms
- Forecasting
- Sales
- Negotiation
- Retail
- Customer Relations
- Transportation Procurement
- Process Improvement
- Marketing
- Sap
- Account Management
- Business Development
- 3pl Management
- P
- Strategy
- Logistics
- Management
- Sales Management
- Supply Chain
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