Lura Roach
Strategic Communications Analyst @DCS Corp
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WORK HISTORY
Strategic Communications Analyst @DCS Corp
Lexington Park, MD, US
Provides strategic communication planning, stakeholder engagement, internal communication and branding. • Manages strategic communication planning objectives to evolve innovative approaches based on company\'s needs/mission.• Supports engagement and retention initiatives that reinforce cultural narrative of people, quality, integrity, and profitable growth.• Implements strategic communication initiatives by identifying and developing communication pieces that tell the organization’s story.• Coordinates company-wide engagement and community outreach events.• Researches industry trends and analyzes employee feedback to support identification of key engagement and retention drivers.
EDUCATION
Salisbury University
Bachelor of Arts - BA, Design and Visual Communications, Minor in Communications
College of Southern Maryland
Associate of Arts (AA), Arts and Sciences: Arts and Humanities
ABOUT LURA ROACH
Lura is a highly motivated, efficient and organized communications professional with over nine years of experience working with various organizations to provide support utilizing her skills in writing, graphic design, photography, social media and website engagement. She is adept with client relations, brand building, developing web content, project management and producing creative solutions. Her main objective is to create innovative and captivating messages to highlight organizations’ best qualities. Lura enjoys bringing employees and communities together to provide valuable opportunities to help those in need. During her time not at work, she enjoys a good Netflix binge but can also be found taking any opportunity to attend a live concert or going to a Barre class at her local studio.
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