Lupe Guadalupe Rincon
Principal Design Researcher @Sutherland Labs
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WORK HISTORY
Principal Design Researcher @Sutherland Labs
San Francisco, CA, US
Lead end-to-end research programs for financial technology clients across banking, payments, lending, and credit products from discovery to validation.Serve as a strategic thought partner to senior client stakeholders, helping connect user needs to business outcomes such as adoption, conversion, retention and revenue.Mentor and manage researchers, providing guidance on research rigor, storytelling, and professional development.Partner closely with product, design, and strategy teams to translate business objectives and regulatory constraints into actionable research plans.
EDUCATION
California State University-San Bernardino
Master of Arts - MA, Applied Linguistics
California State University-San Bernardino
Bachelor of Arts - BA, Linguistics
Penn State University
Doctor of Philosophy - PhD, Applied Linguistics
ABOUT LUPE GUADALUPE RINCON
I am a Design (UX) Researcher with extensive experience in the education and financial technology industries. I am adept in navigating ambiguous situations by demonstrating my flexibility, building strong relationships, and adapting user research methodologies to address customers\' needs while driving innovation in complex environments. I\'m passionate about advocating for equitable design and content that meets the needs of all users.
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