Lupe Brena
Marketing Project Coordinator | Marketing Automation Specialist | Digital Marketing Specialist | Email Marketing | Lifecycle Marketing | CRM Marketing
- Role
- Email Marketing Specialist at Mary Kay Global
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Lupe Brena
Multifaceted marketing professional with a strong foundation in email marketing, digital…
Experience
Email Marketing Specialist
Jul 2023 — Present · Addison, TX, US
Plan, create, and execute end-to-end email marketing campaigns, from concept and copywriting to deployment and analysis- Manage and segment email lists to ensure accurate targeting, personalization, and compliance with privacy regulations- Analyze campaign performance metrics and provide actionable insights to optimize engagement and conversion- Conduct A/B testing on subject lines, copy, design, send times, and calls-to-action to continuously improve campaign effectiveness- Collaborate with design, content, and marketing teams to develop compelling, on-brand email content and layouts- Email & SMS campaign planning for retention marketing support of key product launches and brand moments- Troubleshoot system issues as they arise- Leverage CRM and marketing automation tools (such as Salesforce) to create workflows, track customer interactions, and deliver behavior-based campaigns- Apply email deliverability best practices, including list hygiene, authentication, and spam reduction strategies- Stay current on email marketing trends, technologies, and best practices to enhance strategy and execution.
Education
Austin Community College
Associate's degree, General Studies
University of North Texas G. Brint Ryan College of Business
Bachelor's degree, Marketing
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