Steve Luo
Product Lead in Technology | Ex-Meta
- Role
- Senior Director of Product Management at PubMatic
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Steve Luo
Over 14 years of product management, strategic partnership, product marketing, marketing strategy and industry analysis experience across a variety of industries, including digital advertising, enterprise software, management consulting, legal services, and media. Fluent in English and Mandarin Chinese.Extensive experience in programmatic advertising, ad serving, audience targeting and data analytics in video, rich media, and display across mobile, desktop, OTT and connected TV. Specialties:• Product Introduction & Life Cycle Management • Strategic Partnership• Product Roadmap Creation & Requirement Prioritization • Market Requirement Specification • Go-to-Market Strategy• Market Research • Chinese Market Evaluation, Penetration & Expansion• Chinese Media Relationship & Marketing Communications • Industry Analysis, Risk Analysis and Due-Diligence • Competitive Analysis, Positioning & Pricing
Experience
Senior Director of Product Management
Apr 2022 — Present · New York, NY, US
Manage addressability and audience products.
Education
Xidian University
BS, Electrical Engineering
1995 — 1999
Northwestern University
MS, Managerial Communications
2003 — 2005
Skills
- Market Research
- Job Coaching
- Chinese Market Evaluation, Penetration & Expansion
- Microsoft Office
- Online Advertising
- Lockbox
- Marketing Communications
- Salesforce.com
- Market Requirement Specification
- Strategy
- Highly Responsible
- Cash Pro
- Interpersonal Communication Abilities
- Microsoft Excel
- Analytics
- Organization
- Challenge Driven
- Roadmap Creation & Requirement Prioritization
- Success Driven
- Chinese Industry Analysis
- Project Management
- Customer Service
- Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Enterprise Software
- Marketing
- Leadership
- Sap Erp
- Competitive Analysis
- Priority Management
- Product Management
- Analysis
- Product Marketing
- Perfectforms
- Account Management
- Chinese Market Strategy
- Cash Posting
- Time Management
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