Lulu Jiang

About Lulu Jiang

Lulu Jiang is an Emmy-nominated, Beijing-born, NYC-based Multimedia Designer and Art Director. She is the Founder of Hot Water Cool Art, an art community that features artists\' interviews and stories. She holds an MFA in Computer Arts from the School of Visual Arts in New York and a BFA in Animation from Renmin University of China.Lulu has worked in a variety of positions in the digital media industry, including crafting creative content for Bloomberg’s global Marketing team; creating end-to-end design for global marketing campaigns, digital ads, out-of-home, motion graphic, and self-service tools at Amazon Web Services (AWS); providing art directions on different shows on CNN+; creating original creative content for NBC News(2017); designing and animating daily content for Hearst Digital(2016); assisting with motion graphics for the Webby Award-winning YouTube channel Vsauce in New York (2015); She helped launch more than five digital products: CNN+, NBC StayTuned, NBC News Now, Today All Day, NBC Left Field, Harper\'s Bazaar Snapchat, etc.She has experience managing a team, and her effective communication and ability to find clarity in ambiguity are her unique leadership style. She believes \'Clarity is kindness.\'She\'s specialized in large-scale branding in products, marketing campaigns, and videos. She also has experience in end-to-end design execution, from ideation to design implementation and then self-service template creation, standardizing streamlined processes and optimizing for the end customers. She has received numerous awards. Her short film won 20 awards internationally, and her artworks were accepted in 11 exhibitions around New York City. She has also served as a juror for the Emmy® Awards.Lulu’s favorite motto is “Figure out what you want and find a way to ask for it.”. Check out my work here:

Experience

1. Senior Motion Designer

   Bloomberg

   Jun 2024 — Present · NY, US

   As part of Bloomberg’s Marketing Brand, Creative, and Digital team, I bring strategies to life through design, content, and digital innovation. I work across Bloomberg Financial Products, Media, and Company Brand, delivering creative solutions that strengthen our global presence and connect with audiences worldwide-Lead global marketing campaigns through impactful design and motion storytelling to raise awareness and promote Bloomberg’s products and services-Drive omnichannel initiatives across in-person events, web, social media, and out-of-home platforms-Craft compelling stories that attract prospects, engage clients, and strengthen brand presence-Collaborate across teams to deliver impactful campaigns that elevate the Bloomberg brand-Support business growth, empower sales teams, and expand our global reach.By combining strategy with creativity, I help deliver work that inspires, connects, and drives results.

Education

• Renmin University of China

  Bachelor of Fine Arts (BFA), Animation, Interactive Technology, Video Graphics and Special Effects

• Christie's Education

  Online class, Inside the Global Contemporary Art World

• School of Visual Arts

  Master of Fine Arts (MFA), Animation, Interactive Technology, Video Graphics and Special Effects

Skills

• Computer Animation
• Illustrator
• Adobe Creative Suite
• 3d
• Animation
• Compositing
• Premiere
• Final Cut Pro
• Graphic Design
• Cinema 4d
• Art
• After Effects
• Motion Graphics
• Photoshop
• Adobe Premiere Pro
• Storyboarding
• Art Direction
• Maya
• Creative Direction