Kirill Lukoyanov

Chief Product & Growth Officer @Shinsale

Moscow, RU

Developed and implemented the product and commercial strategy - Built from the ground up and led the product, sales, analytics, marketing, and logistics teams - Managed P&L, including budgeting, cost control, and profitability - Oversaw the launch and growth of a digital B2C & B2B e-commerce platform (resale marketplace)- Designed and optimized business processes, leveraging analytics and automation - Launched B2B procurement and sales through a reseller partner network, building a dedicated portal for online product valuation, purchasing, and sales control Key Achievements- Achieved an average annual revenue growth rate of 80%- Became the first in Russia to introduce used goods on major marketplaces (Wildberries, Ozon, Yandex Market)- Led the development and implementation of tools for price parsing, market analysis, and listing management, enabling ShinSale to secure a leading position on Avito - Established a unique end-to-end process to assess tire condition via photos, creating the highest-margin procurement channel (30% of total volume)- Directed the development of a computer vision algorithm for product condition evaluation, reducing listing costs by 15%- Launched a joint project with Avito for express tire buyback, driving a 5x increase in private-seller procurement within one year - Designed and introduced a dynamic pricing system, improving inventory turnover by 30%- Optimized sales and procurement operations (warehouse and call center), reducing order handling costs by 40%- Implemented end-to-end analytics through Bitrix24, 1C, ClickHouse, and Datalens for full financial transparency and more informed decision-making - Conducted A/B testing on product listings and pricing strategies across marketplaces, resulting in a 32% increase in conversion - Established a trade-in program with the Avtorus dealership network, boosting procurement by 15%- Participated in several investment rounds, raising $2M+