Hakim R.
Program Manager, Growth Strategy @TikTok
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WORK HISTORY
Program Manager, Growth Strategy @TikTok
London, GB
As Program Manager at TikTok Shop, I lead high-impact, cross-functional programs that drive seller growth, retention, and GMV. This includes, Campaigns, Churn, Product Optimisation, and Education, with a strong focus on sellers enablement, sales enablement, and go-to-market strategy.I also founded Beyond the Hashtag, TikTok Shop’s official podcast, now a trusted platform for seller education and engagement.Key highlights: • Lead end-to-end sellers enablement programs across onboarding, retention, and GMV growth in collaboration with Product, Churn, and Marketing. • Drive retail route-to-market sales campaigns that boost seller tiers, engagement, and measurable GMV. • Implement data-driven churn strategies to improve seller retention and lifetime value. • Partner with Product and UX to enhance seller-facing tools and platform usability. • Launch and manage Beyond the Hashtag, TikTok Shop’s official podcast for seller education. • Collaborate cross-functionally to deliver scalable, impactful programs supporting platform and go-to-market growth.
EDUCATION
University of Dundee
Master of Arts - MA
ABOUT HAKIM R.
Currently a Senior Business Operations Manager, EU Marketplace at JD.COM (Joybuy), where…
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