Luke Zimbelman

SVP, Group Creative Director | AI Business Transformation | Author

Role: SVP, Group Creative Director Sales & Marketing, Cross-platform Design, Service & Pay at Citi
Location: Austin, TX, US
LinkedIn followers: 500 followers

About Luke Zimbelman

I\'m a design and marketing executive with 20+ years of experience shaping digital ecosystems, crafting irresistible narratives, and building scalable systems that empower people and drive impact.I\'m drawn to sustainable, community-driven solutions, because the principles that guide great design—systems thinking, collaboration, and empathy—are equally foundational to long-term personal and organizational health.I\'m constantly challenging myself to build systems that make the most of emergent tech (e.g. AI) and amplify values of human centricity.

Experience

SVP, Group Creative Director Sales & Marketing, Cross-platform Design, Service & Pay
Citi
Jan 2025 — Present · Austin, TX, US
Led three design domains overseeing US Personal Banking client acquisition and servicing efforts on Citi.com and Citi apps, driving integration, performance, and budget alignment across a $100MM+ portfolio.• Directed strategic AI research and MVP GTM design alignment for high-priority UX, tech, and ops systems transformation.• Oversaw operational merger of siloed teams into a unified structure, including SOPs, documentation, and shared delivery models.• Developed and implemented scalable system governance, including version control, compliance standards, and change frameworks.• Worked closely with senior leaders to deliver programme outcomes aligned to KPIs and regulatory requirements.• Advocated for accessibility, ethical design, and long-term system sustainability across our digital experiences.

Education

Full Sail University
Digital Media
2005

Skills

Logo Design
Small Business Marketing
Teaching
User Research
Microsoft Office
User Scenarios
User Stories
Social Media
Microsoft Excel
Front-End Development
Web Design
Customer Service
Management
Wordpress
Educational Technology
User Experience
Marketing Strategy
Videography
Sass
Fantasy Football
After Effects
Motion Graphics
Photoshop
Video Production
Marketing
Html
User Interface Design
Strategic Planning
Email Marketing
Visual Storytelling
Css
Video Editing

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