Luke Singh

Marketing Automation Pardot Owner @AMS

Toronto, ON, CA

Owned and optimized Pardot and Salesforce, building lead routing workflows, automation rules, andintegrated campaigns that aligned with sales and lifecycle objectives.• Executed full-funnel email and nurture campaigns using Pardot Engagement Studio, collaborating withmarketing stakeholders on targeting, content, and timing.• Built and maintained campaign performance dashboards to track key KPIs—email engagement, conversionrates, and MQL progression—using SFDC reports.• Conducted campaign analysis and A/B testing to assess effectiveness, identify trends, and recommendimprovements in content and cadence.• Streamlined campaign planning and launch processes by developing reusable templates, documentation, andscalable workflows across marketing ops.• Served as Pardot/Marketing Cloud administrator and team enablement lead, supporting internal users withplatform best practices and troubleshooting.

HackerYou College of Technology

Advanced SEO

George Brown Polytechnic

Certificate, Social Media Marketing

George Brown Polytechnic

Graduate Certificate, Strategic Relationship Marketing

BrainStation

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University of Guelph

Bachelor of Arts (B.A.H), English Major, Emphasis in Marketing

BrainStation

Web Development - HTML5, CSS3 & Javascript

BrainStation

Google Analytics - Bootcamp