Luke Rolka
Building the future through transformative product design, organizational strategy and leadership. | MBA, Design Strategy
- Role
- Product Design Manager at LendingTree
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Luke Rolka
When you get close enough to anything, it goes from object to landscape. This is how I view design practice. It’s the opportunity to take long-held beliefs, approaches, or points of view and recast them.I build transformational teams that challenge what we believe works with what people actually want. To get there, I have 10+ years of creative leadership in b2b and b2c tech contexts across product and marketing with close collaboration on UX & CX teams.I\'m a recent MBA graduate in design strategy. Visual design is my first love, but shifting mission-oriented organizations towards long term success is my calling. I\'m looking for leadership partners to drive us to a preferred future together.
Experience
Product Design Manager
Aug 2021 — Present
I\'m the lead product designer for the LendingTree app and senior member of design system team, helping Americans make smart choices during their most important debt and credit decisions.I drive think, make and check cycles through UI/UX pods primarily on authenticated user experiences with special contributions on-Customer journey / service mapping-Qualitative research analysis-Design system standards for UI and workflow refinement for developer handoff-Marketing funnel consultation and product alignment for CRM strategy and tactics-Team culture and resiliency
Education
California College of the Arts
Master of Business Administration in Design Strategy - DMBA
Oregon State University
Bachelor of Fine Arts - BFA, Applied Visual Arts
2004 — 2008
Independent Publishing Resource Center
Comics Certificate Program, Comics
Skills
- Copywriting
- Web Design
- Collateral
- Graphics
- Adobe Creative Suite
- Advertising
- Photoshop
- Wordpress
- Creative Direction
- Concept Development
- Interaction Design
- Photography
- Brand Development
- Brochures
- Social Media
- Indesign
- Logo Design
- Email Marketing
- Illustration
- Creative Strategy
- Digital Marketing
- Blogging
- Posters
- Mac
- Graphic Design
- Branding & Identity
- Typography
- Web Development
- Marketing
- Dreamweaver
- Illustrator
- Packaging
- User Experience
- Information Architecture
- Art Direction
- User Interface Design
- Layout
- Corporate Branding
- Corporate Identity
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