Luke Reystone
Senior Director Digital Product Management @Staples Canada
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WORK HISTORY
Senior Director Digital Product Management @Staples Canada
Rebuilt and lead a high-performing Product Management and UX practice, hiring 90% of the team and establishing an Agile execution framework to streamline delivery across Product and UX teamsLead the digital product strategy and delivery for 3 sites with +$1B in revenue; successful projects include a small business portal migration preserving $250M in revenue, a Staples.ca checkout redesign driving significant conversion improvements, and a redesigned Staples.ca homepage driving $2M incremental salesEstablished a high-performance customer experience UX and Research team, engraining the customer voice throughout the organization; lifted online NPS by 40% and customer sentiment improvements of 65%Introduced the ARICE project prioritization framework and stood up a PMO practice to drive transparency and velocity of execution for the organization; manage an $18M CAPEX/OPEX budget delivering $1B in annual online revenueConducted extensive customer research, identifying core customer priorities that then guided sales strategies and digital roadmaps, ensuring alignment with customer needs and driving increases in NPS
EDUCATION
Prague University of Economics and Business
Honours Business Administration, Marketing/Marketing Management, General
Ivey Business School at Western University
HBA, Operations
PMI
PMP, Project Management
Langara College
Advanced Project Management Certificate, Project Management
Western University
Honors Bachelor of Business, Business Administration and Management, General
SKILLS
ABOUT LUKE REYSTONE
Digital customer experience expert, with over 15 years of success managing digital teams responsible for Digital Product Development and Online Commerce.Experienced in delivering digital capabilities and campaigns, from concept through to successful delivery within corporations and start ups. Exceptional skills in defining overarching online strategies in both B2C and B2B spaces. Passionate about the customer experience while delivering maximum value for organizations. Holds an Honors Business Administration degree from the Richard Ivey School of Business, and certificates for Project Management. Specialties: Digital product management, Digital commerce, Digital marketing and advertising, adoption strategies and tactics, planning and project implementation, team leadership, branding, and marketing communications.
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