Luke Reiter

About Luke Reiter

I’m Luke Reiter, a Marketing and Sales student at Grand Valley State University who is building a career in B2B sales.This past summer I worked as a Sales Associate at Fifth Wheel Freight, where I managed high-volume prospecting, built relationships with decision-makers, and created quoting opportunities in a fast-paced, competitive environment. The role gave me hands-on experience in pipeline development, cold calling, and delivering solutions tailored to client needs across different industries.I continue to work with Fifth Wheel Freight during the school year, putting in 27 hours each week while managing a full course load. Balancing both has sharpened my discipline, preparation, and accountability.I’m passionate about connecting with people, asking good questions, and driving results through clear strategy and strong relationships. Whether I’m developing new business, strengthening client partnerships, or working toward team goals, I bring energy, preparation, and follow-through.I’m excited to keep building on these experiences as I prepare for a full-time career in B2B sales and business development after graduation. Always open to connecting with professionals in sales, marketing, and client strategy.

Experience

1. Sales Intern

   Fifth Wheel Freight

   May 2025 — Present · Kentwood, MI, US

   This summer I worked full-time as a Sales Associate at Fifth Wheel Freight, where I gained hands-on B2B sales experience in a fast-paced logistics environment. My role centered on prospecting new business, building relationships with decision-makers, and creating quoting opportunities through cold outreach.Accomplishments:Managed quoting opportunities with 27 new businesses, all secured from cold calls I initiated and developedAudited and qualified companies to evaluate fit, confirm freight control, and identify red flags, ensuring focus on the most promising leadsBuilt relationships with logistics decision-makers by uncovering freight needs and tailoring my pitch to each client’s operationTook initiative to work outside regular hours, handling calls from West Coast companies to capture opportunities across time zonesPartnered with senior reps to support quoting, follow-ups, and onboarding of new customersContinuing at FWF during the school year for 27 hours per week while managing a full Marketing and Sales course load at GVSU

Education

• Grand Valley State University

  Bachelor of Business Administration (BBA)

  2022 — 2026