Luke Petrovich

About Luke Petrovich

Experienced public affairs and communications professional with proven results and skills in advertising, public outreach, social media, digital engagement, content creation, and government relations.

Experience

1. Chief, Advertising and Public Affairs

   U.S. Army Recruiting Division

   Mar 2022 — Present · Milwaukee, WI, US

   Lead all external communications, program marketing, advertising for recruiting-related campaigns and recruiting-related events, brand development, and media relations for the Milwaukee Army Recruiting Battalion• Develop annual strategic advertising plans for the implementation of digital campaigns and in-person events to support the Army recruiting mission• Prepare and manage yearly advertising and public affairs budget and departmental expenses, ensuring on-time completion of deliverables based on department objectives and U.S. Army standards and regulations• Monitor, approve, and evaluate marketing and advertising contracts to assist in recruiting efforts • Advise and collaborate closely with senior leadership on all communication-related efforts, preparing talking points and speeches• Organize and manage more than 50 successful special events, sponsorships, and exhibit spaces• Maintain relationships with key community partners and stakeholders

Education

• University of Wisconsin-Madison

  Bachelor of Arts (B.A.), Political Science, History

  2008 — 2012

Skills

• Press Releases
• Research
• Community Outreach
• Legislative Relations
• Event Planning
• Strategic Communications
• Qualitative Research
• Public Speaking
• Public Relations
• Program Evaluation
• Public Policy
• Policy Analysis
• Microsoft Office
• Politics
• Legislation
• International Relations
• Social Media
• Political Campaigns
• Microsoft Excel
• Powerpoint
• Political Science
• Government