Luke Olliff

About Luke Olliff

I’m a customer engagement and loyalty leader with 14+ years of experience helping iconic brands, including Delta Air Lines, The Home Depot, Chase, Ford, and United Airlines, build stronger, longer-lasting customer relationships.With deep expertise in loyalty strategy, CRM, and data-driven marketing, I specialize in designing programs that drive retention, increase customer lifetime value, and align seamlessly with business goals. I’m passionate about turning insights into action, building strategies that not only connect with customers but deliver measurable results.Along the way, I’ve led high-performing teams, partnered with senior executives, and shaped multimillion-dollar programs that balance innovation with financial performance.Above all, I believe loyalty is more than a program it’s a mindset that touches every customer interaction.

Experience

1. Senior Director, Strategic Services

   The Lacek Group

   Jun 2023 — Present

   Leading high-profile engagements for global brands like Chase Bank, United Airlines, and Ford, I develop innovative strategies in loyalty, CRM, and customer engagement. As a trusted advisor to senior executives, I translate complex marketing and customer trends into actionable strategies that drive retention, acquisition, and advocacy. I bring thought leadership and business cases that align loyalty programs with measurable financial outcomes.

Education

• University of Georgia - Terry College of Business

  Master of Business Administration - MBA, Accounting and Finance

• University of Georgia - Terry College of Business

  Bachelor of Business Administration - BBA, Marketing