Luke K.
Business Data Analyst @Lagoon Amusement Park
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WORK HISTORY
Business Data Analyst @Lagoon Amusement Park
Salt Lake City, UT, US
Analysis of 10 year historic financial data (sales from ticketing, concessions, games, and merchandise) to help Lagoon better understand trends in respect to seasonality, macro economic conditions, and promotional periods. Creation of data visualization of analysis findings and interactive dashboard for stakeholders\' use.Used SQL to extract and analyze over 10 million rows of transactional data to evaluate impact of economy and promotional ROI.
EDUCATION
California Polytechnic State University-San Luis Obispo
Bachelor of Science (B.S.), Agricultural Business and Management
ABOUT LUKE K.
Data analyst. Convert from marketing and growth. I work to find the narrative in the numbers and make it easy to understand. I\'ve spent my career thus far driving growth in multiple industries—from e-commerce and wellness to fintech and outdoor gear. Over time, I found myself increasingly drawn to the analytical side of the work: digging into data, spotting trends, testing ideas, and uncovering what truly moved the needle.That growing curiosity led me to pivot into technical data analysis, where I now use SQL, Python, R, Power BI, and Tableau to solve complex problems, surface insights, and tell meaningful stories through data. I love pairing business context with deep analysis to find what really drives impact-I\'m very interested in the concept of \'good\' and what it truly means to be a \'good\' person. At which point are you objectively a net positive or a net negative impact on your friends, family, community, or society? If everyone is more intentional about bringing good to those around them, we will all be better off. I also love soccer. Everything about it-My skills, toolset, experience, Data Analysis & VisualizationSQL • Python (pandas) • R • Tableau • Power BI • Excel or Google Sheets • Looker • Google Analytics 4 (GA4) • Data Cleaning • A/B Testing • Data Wrangling • Exploratory Data Analysis • DashboardsAI Tools & CapabilitiesI use AI tools daily to accelerate analysis, write code, and scale productivity:VS Code + GitHub Copilot + Claude and/or ChatGPT to debug, query, and brainstormGrowth & MarketingPaid Media (Meta, Google Ads) • Campaign Analytics • SEO/SEM • Web & Funnel OptimizationContent Strategy • Hubspot • Shopify • Traffic Analysis • User Analysis • Soft SkillsAnalytical Thinking • Strategic Communication • Cross-Functional CollaborationProblem-Solving • Business Context Translation
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