Luke Jones

Director of Product Design @ FreeWill

Role
Director of Product Design at Freewill
Location
Durham, NC, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Luke Jones

Working at a social impact startup helping to raise $1T for non-profits in the next decade.With 15 years of experience across high-growth startups and established tech companies, including 4 years leading product design teams, I help teams create intuitive and beautiful products through thoughtful research, nimble design thinking, and hands-on collaboration. I\'ve had the privilege of designing experiences for Netflix, Apple, Marriott, Experian, TUI, Hudl, Deloitte, KPMG, PwC, and more.

Experience

  1. Director of Product Design

    Freewill

    Jan 2025 — Present

    Leading design for a social impact platform driving $1T in nonprofit giving through planned and real-time donations. I guide a team of designers while contributing hands-on to product delivery, evolving our team into one of FreeWill\'s most effective and celebrated groups—with wins regularly highlighted at the executive level. Beyond team leadership, I spearhead cross-functional strategic initiatives, run company-wide workshops, champion our design system, and evangelize design across our 200-person organization.

Skills

  • Html
  • Adobe Illustrator
  • Adobe Creative Suite
  • Usability
  • Web Development
  • Information Architecture
  • Cascading Style Sheets (Css)
  • User Experience
  • Social Media
  • Interaction Design
  • User Interface Design
  • User Research
  • Web Design
  • Search Engine Optimization (SEO)
  • User Experience Design
  • Online Marketing
  • Front-End
  • Visual Design
  • Html5
  • Graphic Design
  • Mobile Devices

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Luke Jones — Director of Product Design at Freewill in Durham, NC, US | Unifers