Luke Demenna
- Role
- Associate Director, Addressable Strategy & Activation at KINESSO
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Luke Demenna
I believe that it takes passion and curiosity to really understand what makes your client…
Experience
Associate Director, Addressable Strategy & Activation
Oct 2023 — Present
Managing accounts for clients across both CPG & Pharma verticals • Ensure high levels of performance across a multitude of KPIs (including ROAS, ROI, efficient CPMs & on target reach) • Directly hands on keyboard in DSPs - creating, managing and optimizing campaigns • Provide insights & analysis on campaign performance, strategy and planning calls • Launch & manage full funnel programmatic activation across all environments • Train & manage associate level traders in their day-to-day operations • Handle interagency relationships between activation platform partners
Education
Virginia Tech
Bachelor's degree
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