Luke Sinclair

About Luke Sinclair

Most communications teams were built for content production.But content is no longer the hard part.AI is making communication faster, cheaper, and easier to produce. The real challenge now is judgment: what actually matters, what leaders need to understand, and what signals indicate trust, confusion, or risk inside an organization.I work with leaders and employee communications teams to redesign how communication systems work inside complex organizations.The goal is simple: move from producing more content to generating better insight.What I help organizations do- Redesign internal communication channels and ecosystems- Turn engagement data and employee signals into leadership insight - Build measurement models that go beyond open rates and clicks- Advise senior leaders during moments of change, ambiguity, and transformation- Help communications teams articulate and defend the value of their judgment in an AI-enabled environmentAs AI lowers the cost of producing communication, the value of communications teams is shifting toward interpretation, governance, signal detection, and leadership insight.Organizations that succeed will be the ones that design communication systems that surface meaning, not just distribute messages.I have led and advised communications programs across global organizations including Microsoft, LinkedIn, and American Express, working closely with senior leaders, HR teams, and internal communications functions navigating scale, complexity, and change.My style is pragmatic, calm, and human. I focus on clarity over noise, signal over activity, and decisions that hold up under scrutiny.If you are exploring how employee communications needs to evolve in an AI-integrated future, I am always open to thoughtful conversations.

Experience

1. Senior Communications Consultant

   Microsoft

   Jul 2025 — Present · NY, US

   Trusted advisor to senior leaders and communications teams during periods of change, platform evolution, and increasing reliance on AI-enabled tools.

Education

• Terra.do

  Climate Change LFA, Sustainability Studies

• University of Technology Sydney

  Post Graduate Certificate in Management, Management, Change Management

  2009 — 2011

• APM Training

  Diploma of Public Relations, PR & Marketing

  2005 — 2005

Skills

• Community Sites
• Intranet
• Internal Communications
• Business Strategy
• Enterprise Software
• Community Management
• Thought Leadership
• Strategic Communications
• Strategy
• Social Media
• Web Content Management
• Stakeholder Management
• Sharepoint
• Management
• User Adoption
• Leadership
• Social Media Marketing
• Business Process Improvement
• Yammer
• Corporate Communications
• Content Management
• Public Speaking