Luke Hawkins

Associate Director - Location Based Entertainment @Img Licensing

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2025 — Present

Associate Director - Location Based Entertainment @Img Licensing

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London, GB

Global lead for Location Based Entertainment - spearheading the divisions growth into the sector.At IMG, I work closely with our clients and brand owners to strategise and execute the expansion of their IP\'s into experiential categories through licensed brand partnerships.We represent over 100+ brands and IP\'s across Entertainment, Automotive, Sports, Corporate and Fashion properties.• New Business Development• Strategy Curation and Execution• Project and Relationship Management of Experiential Ventures• Contract Negotiation and Management• Account Management of International Brand Owners• Commercial Oversight of Operational, Legal and Financial Matters

EDUCATION

2014 — 2018

Sheffield Hallam University

International Events Management BSc (Honours), Events Management

SKILLS

Social NetworkingTime ManagementAccountingMarketingSocial MediaProduction PlanningEvent PlanningEvent ManagementProduction ManagementLighting DesignCustomer ServiceMicrosoft OfficeTechnical SupportLive EventsTeamworkProject Management

ABOUT LUKE HAWKINS

Associate Director at IMG Licensing overseeing the global Location Based Entertainment portfolio on behalf of over 100+ brands and intellectual properties.At IMG, we identify, create and cultivate innovative IP opportunities for leading brands of all sizes – leveraging brand equity to maximise value across untapped categories and customers.International Events Management BSc (Honours) with a focus on experience design, acquired through 4 years at Sheffield Hallam University.

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Luke Hawkins — Associate Director - Location Based Entertainment at Img Licensing in London, GB | Unifers