Luke Hawkins
Associate Director - Location Based Entertainment @Img Licensing
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WORK HISTORY
Associate Director - Location Based Entertainment @Img Licensing
London, GB
Global lead for Location Based Entertainment - spearheading the divisions growth into the sector.At IMG, I work closely with our clients and brand owners to strategise and execute the expansion of their IP\'s into experiential categories through licensed brand partnerships.We represent over 100+ brands and IP\'s across Entertainment, Automotive, Sports, Corporate and Fashion properties.• New Business Development• Strategy Curation and Execution• Project and Relationship Management of Experiential Ventures• Contract Negotiation and Management• Account Management of International Brand Owners• Commercial Oversight of Operational, Legal and Financial Matters
EDUCATION
Sheffield Hallam University
International Events Management BSc (Honours), Events Management
SKILLS
ABOUT LUKE HAWKINS
Associate Director at IMG Licensing overseeing the global Location Based Entertainment portfolio on behalf of over 100+ brands and intellectual properties.At IMG, we identify, create and cultivate innovative IP opportunities for leading brands of all sizes – leveraging brand equity to maximise value across untapped categories and customers.International Events Management BSc (Honours) with a focus on experience design, acquired through 4 years at Sheffield Hallam University.
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