Luke Armstrong

About Luke Armstrong

With more than 15 years guiding organizations through strategic transitions, I specialize in translating deep user research into scalable solutions that align purpose, process, and product. As a founder who has navigated multiple organizational evolutions—from solo consultancy to team leadership, through investor partnerships and strategic pivots—I bring both strategic vision and hands-on execution to complex challenges.My approach bridges strategy and systems thinking with practical UX craft. I help leadership teams discover hidden possibilities, facilitate alignment across stakeholders, and design solutions that deliver sustained value. Whether you\'re a startup seeking product-market fit, an established company navigating digital transformation, or a team needing strategic design leadership, I bring clarity to complexity.What makes me different:• Multi-scale thinking: From moment-to-moment user interactions to long-term organizational strategy• Proven transition leadership: Successfully guided teams through funding, scaling, pivots, and strategic realignments• Research-driven innovation: Deep user research translated into frameworks like the Elastic Product system and participatory design methods• Collaborative facilitation: Bridging communication gaps between technical, creative, and business stakeholdersGallup StrengthsFinder: Ideation • Strategic • Command • Self-Assurance • ActivatorMy design philosophy blends slow, intentional creation with rapid iteration—ensuring both vision and value are realized. I lead with empathy and clarity, helping organizations align around what matters most while building solutions that work.Ready to explore possibilities? Let\'s connect.

Experience

1. Founder & Principal

   Renmind

   Aug 2010 — Present · Omaha, NE, US

   Led the strategic evolution of RenMind through multiple organizational transitions over 15 years. As founder, navigated the company from solo consultancy to assembled team, through investor partnership and major client alignment, to current focus on product discovery and slow design principles.Leadership & Strategic Transitions:• Scaled from solo practice to collaborative team, successfully managing transition from independent consultant to team leader while maintaining service quality and team alignment• Secured investor partnership and major client contract, leading organizational integration that established RenMind\'s platform development capabilities• Built and managed multidisciplinary team to develop the RenMind Network—a pioneering decentralized SaaS platform empowering small businesses with data ownership and community-driven marketing• Guided cross-industry clients through product discovery, UX research, and strategic design, helping organizations uncover core user needs and prioritize sustainable opportunitiesInnovation & Framework Development:• Developed proprietary methodologies including the Elastic Product system for navigating uncertainty in product strategy• Coached founders and product teams through product-market fit explorations using research-driven approaches like Jobs to Be Done and participatory designOrganizational Resilience:Strategically navigated industry challenges by gaining external perspective as Researcher and Product Designer, then returning to redefine RenMind\'s mission around experimental product research and strategic insight generation.

Education

• Buena Vista University

  BA, Art, Business, Mass Communications

  1999 — 2003

Skills

• Art
• Start-Ups
• Creative Direction
• Software Design
• Linux Server
• User Interface
• Entrepreneurship
• Interactive Marketing
• Graphic Design
• Social Media Marketing
• Google Analytics
• Windows Server
• Art Direction
• User Interface Design
• Direct Mail
• Brand Development
• Web Analytics
• Ideation
• User Experience
• Content Strategy
• Marketing Strategy
• Plesk
• E-Commerce
• Html
• Mysql
• Logo Design
• User-Centered Design
• Information Architecture
• Franchise Consulting
• Email Marketing
• Wordpress
• Web Development
• SEO
• Php
• Digital Strategy
• Wire Framing
• Posters
• Digital Marketing
• Online Marketing
• Business Strategy