Luke Whitehorn
Marketing Director @Domestic & General
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WORK HISTORY
Marketing Director @Domestic & General
As Marketing Director for Domestic & General UK I mange a team of Marketing professionals and am responsible for growing the business through marketing & customer centric initiatives. My areas of responsibility are; Marketing Campaigning, Brand, Creative & Customer Communication. My more detailed responsibilities include- Offline & digital marketing performance to hit growth targets (e-mail, direct mail, paid social, paid search & affiliate campaigns)- Content marketing & social media (social engagement, paid social amplification, influencer marketing & reviews)- Brand development, awareness & consideration (including event sponsorship activity & use of paid, owned & earned media)- ATL media activation & awareness campaigns (through digital display, OOH, newspaper & TV advertising)- In-house creative team to deliver marketing assets (including copywriting and digital UI & UX)- SEO performance (technical enhancements, content creation / distribution, backlinks)- Customer communications across E2E customer journey (both marketing & non-marketing (service) communications, SMS, mail, e-mail, Whatsapp & social messaging platforms)- Customer churn initiatives (linked to customer experience)
EDUCATION
University of Birmingham
BSc, Geography
SKILLS
ABOUT LUKE WHITEHORN
As a marketing professional I\'m passionate about helping people & businesses to grow. I believe success in marketing lies in a fine balance of analytics and empathy.I enjoy working with others, and believe investing in people is the best way to build an engaged, passionate and high-performing team.I relish the challenge of helping a business to grow by engaging with customers through personalised content, and am excited about how technology can be used to drive hyper-personalisation and accelerated growth.My career journey began in customer facing operation & experience roles, which has given me a solid foundation to build on & real life experience in the importance of customer centricity. Since moving into marketing, I have had broad experience owning marketing campaigns, channels, product, brand, creative & customer communications. I have set up and scaled a full digital marketing teams, embedded data science techniques in marketing campaigns, and launched large brand sponsorship initiatives.I volunteer as a Marketing Director for a charity, where I am able to use my skills to help make change in some of the most challenging environments in the world.When I\'m not developing marketing strategies, I love sports (especially football), hiking (I recently climbed Kilimanjaro and Everest Base Camp), and above all spending time with my family.
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