Luke Wechselberger

About Luke Wechselberger

I build and scale online businesses and I have been active in crypto since 2017.I help blockchain teams grow through partnerships, ecosystem expansion, and clear communication that turns complex tech into simple stories people actually understand.What I bringPartnerships and business developmentEcosystem and community growthCrypto content and narrative strategyGo to market support and creator collaborationsMy background8 plus years building Amazon FBA brands and advising operators on product selection, launch strategy, and performance marketingCrypto media and brand representation across multiple major projects since 2017Current focusIn discussions with a Dubai based Ethereum Layer 2 project and preparing to support partnerships and ecosystem growthIf you want to work together, message me here. I can share my portfolio and channels in the Featured section.If you want a shorter more aggressive versionCrypto and blockchain since 2017. I build distribution.I work on partnerships, ecosystem growth, and go to market for web3 teams, and I bring real operator experience from building Amazon FBA businesses for 8 plus years.Open to Dubai based opportunities. Message me for portfolio and prior brand work.If you want one that keeps a little personality without sounding softEntrepreneur and operator with deep roots in crypto since 2017.I have built Amazon FBA businesses, created crypto content for years, and represented major projects. I specialize in partnerships, growth, and translating technical blockchain concepts into messaging that drives adoption.

Experience

1. Crypto Research, Partnerships, and Ecosystem Growth

   Independent

   Feb 2017 — Present · TH

   What I do• Source, qualify, and close strategic partners across exchanges, market makers, wallets, KOLs, and ecosystem teams• Build partner pipelines, negotiate terms, and coordinate execution across marketing, content, and community• Create simple narratives around complex infrastructure concepts such as rollups, sequencing, bridging, data availability, MEV, and finality• Support an Ethereum aligned Layer 2 execution network initiative in the UAE region with focus on growth, partnerships, and go to market• Negotiated and executed partnership campaigns totaling over $30M in committed deliverables and promo value• Generated $6M in partnership pipeline through exchange, KOL, and ecosystem deals

Education

• IE Business School

  Bachelor’s Degree, Communication, Journalism, and Related Programs

  2015 — 2016

• Washington State University

  Bachelor’s Degree, Broadcast Journalism

  2011 — 2015