Luke Walawander

About Luke Walawander

I bring 10 years of combined performance marketing experience across mobile and web digital advertising channels, specializing in driving growth for B2C companies with a strong focus on mobile app user acquisition (UA). Hands-On Channel Experience- Paid Social (Meta, TikTok, Roku, Snapchat, Reddit, X)- Search (Apple Search Ads, Google AC)- Mobile Partners (Smadex, Remerge, AppLovin, Liftoff)- CTV (Disney, MNTN, Amazon, Roku, TVScientific)- Out of Home (AdQuick)‍ Platform Experience- MMP (Kochava, AppsFlyer, Singular)- Analytics (Amplitude, GA4, Tableau, Looker)- Automation (MobileAction) Growth Experience- Incrementality (Haus, Anonym, Meta Conversion Lift)- Measurement (SKAN, Probabilistic, Web2App)- Events (SDKs, Client/Server, Conversion APIs) Creative Testing- Designed weekly testing cadence program- Measurement (Hook Rate, Hold Rate, Creative Decay)- Iterative development with in-house and agency teams.

Experience

1. Senior Manager, Paid Social User Acquisition

   PrizePicks

   Aug 2025 — Present · Atlanta, GA, US

   Currently leading paid social user acquisition for PrizePicks. Channels managed include Meta, TikTok, Snapchat, Twitter, and Reddit. Responsible for channel growth including transitioning campaigns to value-based bidding and testing new concepts such as Web2App.

Education

• Montana Code School

  Course Completed, Computer Programming

  2016 — 2016

• King University

  Bachelor’s Degree, International Business

  2004 — 2008

Skills

• Javascript
• Management
• Online Advertising
• Ad Tech
• Community Development
• Leadership
• React.js
• Nonprofits
• Research
• Grants
• Marketing
• Fundraising
• Project Management
• Economic Development
• Mobile Applications
• Public Speaking
• Nonprofit Organizations
• Web Development
• Strategic Planning
• Program Management
• Css
• Event Planning