Luke Treasure

About Luke Treasure

Since graduating from Ohio University in May 2020, I’ve been part of the Data & Analytics team at Bath & Body Works, where I’ve delivered data-driven insights across a range of business functions.Digital / Website:Led analyses focused on session behavior, customer funnel optimization, landing page performance, and channel attribution (last-click analysis).Merchandising:Conducted transaction and basket analysis, demographic reporting, product performance (fragrance/form), and promotional event evaluations.Marketing:Supported both owned and paid channels through campaign performance measurement, audience segmentation, incrementality testing, and triggered communications (email/SMS) analysis.Currently, I manage a team responsible for end-to-end reporting on all owned and paid marketing channels—including Direct Mail, Email, SMS, Paid Search, and Paid Social. With over 5 years of experience in the retail space, I specialize in building scalable data products and insights solutions. I’m proficient in SQL and Python and passionate about using data to drive business strategy and customer experience.

Experience

1. Manager, Data & Analytics

   Bath & Body Works

   Feb 2025 — Present · Columbus, OH, US

Education

• Ohio University

  Finance

  2016 — 2020