Luke Salter
Senior Bid Writer @Serco
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WORK HISTORY
Senior Bid Writer @Serco
London, GB
In my role at Serco, I have taken on broad responsibility for bid writing quality, capability development, and the integration of generative AI into bid processes, alongside delivery of complex, high-value bids.• Line managed bid writers, holding regular 1-1s, providing coaching, and supporting career development to build long-term capability within the team.• Led storyboarding sessions across complex Defence, and Justice and Immigration bids ranging from £60m to £2bn+.• Owned the generative AI workstream for bid writing, acting as the go-to subject matter expert and coordinating with internal stakeholders and external providers.• Developed and embedded AI prompts to improve SME inputs, conduct structured gap analysis, and align bid writer voice across large bids.• Created and implemented enhanced Red Review templates to drive more consistent, actionable feedback.• Managed and coordinated multiple external bid writers within live bids.• Worked closely with the Social Value team to develop compliant, costed solutions aligned with bid strategy.• Interviewed new bid writers and actively developing a structured induction guide to support onboarding and long-term development.
EDUCATION
Barton Peveril Sixth Form College
History, Geography and English Language A-Levels
University of Sussex
Bachelor of Arts (Hons), History
ABOUT LUKE SALTER
Senior bid professional with experience leading bid writing teams, developing bid standards, and embedding generative AI to improve bid quality and consistency. Experienced in delivering complex, high-value public sector bids across defence, justice, construction, and manufacturing, with particular strength in storyboarding and social value responses.
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