Luke Puerto

About Luke Puerto

I am a Digital Product Owner working at the intersection of business strategy, user…

Experience

1. Creative Production Specialist

   AutoZone

   Jun 2025 — Present

   As a Creative Production Intern in AutoZone’s Marketing Department, I’m gaining hands-on experience at the intersection of marketing strategy and creative execution. My role involves supporting the production of visual content across multiple platforms, contributing to brand storytelling and customer engagement.Key responsibilities include: • Assisting with in-studio product photography and planning/executing in-store photo shoots to capture compelling marketing content. • Producing both organic and paid social media videos tailored to platforms like Instagram, Facebook, TikTok, and YouTube. • Utilizing Adobe Creative Suite tools including Premiere Pro, InDesign, and Illustrator to design assets and edit video content. • Participating in recurring marketing strategy meetings, contributing to campaign planning and learning about brand positioning and seasonal initiatives. • Developing a capstone final pitch project, presenting innovative ideas to improve the AutoZone customer experience and marketing approach.This internship is providing me with valuable exposure to real-world marketing workflows, creative production processes, and cross-functional collaboration—all while sharpening my design and communication skills in a fast-paced, brand-focused environment.

Education

• The University of Memphis

  Bachelor of Business Administration - BBA

  2021 — 2025