Luke Neja

About Luke Neja

My name is Luke Neja, and I’m a graduate of the University of Arkansas with a degree in Marketing and a minor in Management. I am currently the External Relations & Experiential Marketing Coordinator at JUNK Brands, where I’ve had the opportunity to grow across a variety of areas, with a strong focus on experimental marketing events, partnerships, and email marketing. I enjoy the balance of both the creative and relationship-driven sides of marketing, whether that’s building campaigns that connect with customers or working with partners and athletes to create meaningful brand collaborations. My experience has helped me develop a well-rounded skill set, and I’m especially interested in continuing to grow in email marketing and partnership strategy.I take pride in being dependable, adaptable, and willing to step in wherever needed. I approach my work with a strong sense of ownership and a focus on finding solutions, which led to being named “JUNKie of the Year” in 2024.I’m driven by hard work, loyalty, and consistency, and I’m motivated by opportunities to keep learning, build strong relationships, and make a meaningful impact.

Experience

1. Marketing Coordinator

   Junk Brands

   Sep 2023 — Present · Bentonville, AR, US

   Coordinates marketing campaigns across brand and platform manager channels to ensure our websites, landing pages, email, sms, product data, and media channels are executed as intended.· Uses channel enterprise platforms in Meta, Google, Tiktok, Email, and others to execute planned campaigns, workflows, and sequences as directed by the platform or brand manager.· Ensures all social media content is developed, approved, scheduled, and posted as planned.· Holds others accountable to timelines and expectations of asset and content creation.· Works with partners across the business to coordinate content development across channels· Observes, reviews, redirects, and responds as appropriate to community comments, activities, and news across our social platforms.· Handles comments in paid advertising across Facebook, IG, Twitter, Youtube, and Tiktok.· Mines social media for insights into trends, hashtags, and better practices as platforms evolve.· Engages athletes and partners to support the JUNK community and marketing initiatives.· Organize and participate in strategic social events and programs to build community brand awareness.· Consistently track and share the metrics and performance across all social channels as defined by the team.· Manages and negotiates contracts for athletes and ambassadors across multiple sports and industries.· Mantain long-term relationships with agents, athletes, and influencers to build loyalty and maximize partnership effectiveness.· Managed strategic partnerships with local and national brands, creating mutually beneficial campaigns and collaborations that increased brand exposure, community engagement, and sales.· Planned, wrote, and executed targeted marketing emails to wholesale partners and local audiences to boost engagement and drive sales.

Education

• Bentonville High School

  High School Diploma

• University of Arkansas

  Marketing

  2018