Luke Moss
Senior Copywriter (Creative & Content) @Etihad
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WORK HISTORY
Senior Copywriter (Creative & Content) @Etihad
Brand storyteller, crafting engaging copy for an award-winning global airline- Created compelling communications across digital campaigns, websites, emails, newsletters, social media, advertising, scripts, and more- Produced both long-form and short-form content including travel guides, magazine features, brochures, banners, and email campaigns for B2B and B2C- Collaborated with cross-functional teams including Brand, Marketing, UX/UI, SEO, HR, and Design to ensure consistency across channels- Developed and applied Etihad’s tone of voice across all touchpoints, using Figma to optimise layout, user flow, and clarity on digital pages- Led on brainstorming, research, writing, and editing to maintain high creative standards- Managed multiple projects in a fast-paced, deadline-driven environment
EDUCATION
University of Chester
Bachelor’s Degree
SKILLS
ABOUT LUKE MOSS
Creative and results-driven Senior Copywriter with 9+ years of experience delivering…
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