Luke Matyja

About Luke Matyja

I\'m a sales and ad operations leader with over 15 years of experience driving revenue and innovation at the crossroads of advertising, technology, and data. Fueled by a passion for the industry, I thrive on creating meaningful change for internal and external clients.My career began at Advertising.com during the early days of network and programmatic advertising—an impactful experience that shaped my career. While leading projects and teams I became an expert in ad networks, auction mechanics, and the mechanics of the industry. I refined my skills educating our sales, business, and client teams.In 2012, an advertiser challenged us to run a campaign on Ad.com\'s mobile-optimized inventory, sparking a four-year journey of building a mobile business from scratch. Three of us—representing demand, supply, and product—embraced the challenge. As the leader on the supply side, I took charge of every facet of our mobile supply business and strategy. In 3+ years we propelled the mobile business from zero to $80 million in revenue/yr—a testament to hard work, collaboration, and an unyielding desire to succeed.After AOL acquired Millennial Media, I continued my passion for working with publishers, shifting my remit from mobile to cross-channel. For the last 7+ years, I’ve served many roles on AOL/Yahoo’s publisher team, collaborating on strategic deals with some of the largest publishers globally (Marriott, Warner Bros. Discovery, News Corp, DIRECTV, among hundreds of others) establishing my reputation as a trusted partner in the industry.As a candidate, my diverse background sets me apart. I have experience spanning sales, ad operations, and product management in various capacities—from individual contributor to manager. I\'ve navigated both the buy and sell sides while working across all major channels, including video & CTV, display, mobile, native, DOOH, content syndication & distribution, and ad serving. This unique perspective affords me a comprehensive understanding of the industry, ensuring holistic solutions for partners.

Experience

1. Head of Supply Side Partnerships

   RTB House

   May 2025 — Present

Education

• University of Virginia

  Bachelor of Science (BS), Biomedical Engineering

Skills

• Digital Media
• Web Analytics
• Mobile Marketing
• Product Management
• Online Advertising
• Digital Strategy
• E-Commerce
• Advertising
• Mobile Internet
• Digital Marketing
• Mobile Advertising
• Media Buying
• Management
• Interactive Marketing
• Campaign Management
• Online Marketing
• Ad Serving
• Display Advertising
• Mobile Applications
• Analytics
• Ad Networks