Luke Matthews
Functional Consultant @Nebula Consulting
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WORK HISTORY
Functional Consultant @Nebula Consulting
GB
EDUCATION
University of Nottingham
MMath Integrated Master’s, Mathematics
ABOUT LUKE MATTHEWS
With seven years in the data and analytics sector, my career has been a testament to pioneering CRM strategies at Pets at Home and Boots.At Pets at Home, my work encompasses more than just analytics; it\'s about cultivating a culture that values innovation and trust. By assuming the role of the self-taught Salesforce Marketing Cloud admin, I have opened new avenues for functionality and have been instrumental in developing successful, high-impact campaigns.Having helped spearhead the in-house transition of our customer database and championing effective use of Salesforce Marketing Cloud, my role revolves around the strategic use of data and the continual improvements to processes. We, as a team, have successfully launched campaigns that resonate with our customers, thanks to a relentless pursuit of insights-driven marketing and a collaborative spirit to push the boundaries of CRM, ensuring every pet owner\'s experience with us is as unique as their pet.
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