Luke J Smith
Senior Manager @Warner Bros. Discovery
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WORK HISTORY
Senior Manager @Warner Bros. Discovery
Currently working on a short-term contract within the Portfolio & Commercial team, providing parental leave cover. Supporting the UK Portfolio TV teams with actionable data insights across both Free-to-Air (FTA) and Pay TV brands.
ABOUT LUKE J SMITH
As an experienced Research Professional with expertise in consumer insights, strategic analysis, and market research, I bring a proven track record of driving business growth through actionable data. I have led high-performing teams and partnered with cross-functional departments to optimize content strategy, sales, and marketing for globally recognized brands in the media and entertainment industries. I have managed large-scale qualitative and quantitative research projects across diverse international markets, from consumer behaviour analysis to competitive landscape assessments. I specialise in using insights to influence decision-making at all levels, supporting areas such as Content Sales, Distribution / Affiliates, Marketing & PR, Strategy and Ad Sales. I thrive in dynamic environments, fostering collaboration, driving innovation, and ensuring that research directly informs strategic objectives. I have worked with many database systems and market intelligence providers, and have a strong ability to distil complex data into clear, actionable insights for senior leadership teams.
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