Luke Houghton

Senior Product Manager - Customer Decisioning @Sainsbury's

Supporting Nectar the UKs largest loyalty programme with 30m registered customers and counting! The creation and ongoing iterations of a machine learning engine that creates personalised prices and promotions based on Sainsbury’s customers and their shopping preferences. Recognising and rewarding loyalty. Improving value perception, increasing share of wallet and sales. Bringing together disparate Marketing programmes and making the most of Sainsbury\'s first party data to decide the right message, or set of messages, for a customer. Maximising relevancy & value. Recognise a customer’s whole relationship with Sainsbury’s using explicit context giving customers personally relevant content that maximises return on investment.