Luke Gustafson

Experience

1. Chief Elevation Officer

   PRAXIS S-10®

   Aug 2025 — Present · Sarasota, FL, US

   As Chief Elevation Officer at PRAXIS S-10, I partner with industry legends Jim Abrams, Terry Nicholson, and Jimmy Hiller to help contractors Elevate to Higher Ground—professionally, financially, and personally. Leading initiatives that drive member success, leadership development, a winning positive culture, and profitability across the HVAC, plumbing, and electrical industries. Passionate about people-centric/servant leadership, operational excellence, and lasting impact, helping business owners build strong teams, elevate their purpose, and achieve breakthrough results.At PRAXIS S-10, our mission is to enrich the lives of our clients, team members, shareholders, vendors, and community by creating win-win outcomes for all. In this role, I focus on:Driving member success through operational alignment, leadership development, and business strategic mentoring. Partnering with Terry Nicholson and our Strategic Mentor Team to deliver transformative value to members nationwide. Building culture and results by helping owners grow their people and elevate their full potential and purpose.Facilitating growth strategies through data-driven insights, training systems, PRAXIS S-10 proven processes, strategic mentoring, operational excellence, and execution accountability.Rule of 5 – Guiding Principles1. The Golden Rule – Be kind. Be positive.2. Build Value in Others – You grow a company by growing people.3. Work Hard – Effort and discipline compound.4. No Drama – Stay focused on solutions, not problems.5. Protect the Brand – Your name and character are everything.Leadership Philosophy“People do not care how much you know until they know how much you care.” — John Maxwell“You don’t overcome challenges by making them smaller but by making yourself bigger.” — John Maxwell

Education

• Stephen F. Austin State University

  Bachelor of Business Administration - BBA

  1998 — 2002