Luke Graf
Ad Product Specialist, PGA TOUR
- Role
- Specialist, Ad Product - Digital Revenue at PGA TOUR
- Location
- Jacksonville Beach, FL, US
- LinkedIn followers
- 500 followers
About Luke Graf
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Experience
Specialist, Ad Product - Digital Revenue
Mar 2024 — Present · Ponte Vedra Beach, FL, US
Ad product design and implementation for PGATOUR.COM (web/app) and advertising partners. Our team manages the technical setup, implementation, and ongoing optimization of ad units on partner websites, fostering strong partnerships and driving revenue growth.The primary point of contact for design work within the Digital Revenue department. Including but not limited to; Ad campaigns, custom sponsorships, vendor relations, and ad product portfolio.Design, QA, and launch new ad products by identifying areas of improvement on PGA TOUR’s digital platforms and partner sites by coordinating with internal teams and external partners.Assist high-priority clients and agencies with design materials and maximize success of campaigns. Troubleshoot ad products across the PGA TOUR and partners’ digital platforms.Develop materials/experiences for the Advanced Advertising team prioritizing first-party data collection and improving the PGA TOUR fan experience.
Education
Illinois State University
Bachelor's degree, Marketing - Specializations: Integrated Marketing Communication & Advanced Marketing Analytics
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