Luke Frake
User Growth Optimization Lead @Spotify
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WORK HISTORY
User Growth Optimization Lead @Spotify
Working in User Growth Optimization, within the Freemium Organisation. My teams focus is on: • Full funnel optimisation (CRO), including user acquisition and retention of Premium users. • Owning the full learning agenda for our growth programme operations, and the companies largest, bi-annual, Premium upsell campaigns. • Full funnel optimisation of the purchase journey, from landing to receipt. • Full ownership of test execution, including hypothesis generation, implementation and analysis. • Working with key regional and global stakeholders, to deliver learnings. • Owning Google Analytics and Google Tag Manager for the entirety of Spotify.
SKILLS
ABOUT LUKE FRAKE
Currently working as the User Growth Lead within the Freemium organisation at Spotify…
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