Luke Bowen
Senior Client Executive @SMG
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WORK HISTORY
Senior Client Executive @SMG
Lead end-to-end planning, execution, and optimisation of Sponsored Products and Onsite Display campaigns, ensuring timely, budget-conscious delivery aligned with best practices. • Track and analyse campaign performance against KPIs (CTR, ROAS, conversions, revenue), identify underperformance, and provide actionable insights to stakeholders and partners. • Build strong relationships with Digital Ad-Ops peers and account managers to ensure seamless campaign booking and delivery. • Act as first-line support for technical or operational issues, escalating where needed and monitoring resolution. • Contribute to wider organisational projects, training, and team development, helping to shape a high-performance, best-in-class agency.
EDUCATION
Liverpool John Moores University
BA Hons Business Studies
St John Rigby College
A-levels, History, English Language and Literature and Business Studies
St. Joseph’s RC High School
GCSE
ABOUT LUKE BOWEN
I have always been an ambitious and diligent individual, looking to work in a business…
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