Luke Barnhill

About Luke Barnhill

As an experienced leader in healthcare technology, I\'m all about driving client enablement, growth, and product innovation. My focus? Making operations smoother, experiences better for clients, and truly moving the needle on business results. Throughout my career, I\'ve been dedicated to using technology to transform healthcare and achieve significant growth.In my current role as Lead Director, Client Enablement and Growth at Signify Health, I\'m super focused on making sure our Client Success and Sales teams are set up for maximum success. This means leading strategic initiatives that fine-tune our go-to-market plans, ensuring our products are widely adopted, and truly aligning product, sales, and operations to boost revenue and give our clients top-notch experiences.Before this, as Director, Product Management, Diagnostic and Preventive Services also at Signify Health, I led the vision, roadmap, and execution for a whole portfolio of innovative diagnostic and preventive healthcare products. We successfully launched and scaled three impactful new products (KED, CECG, Cognitive Health), consistently hitting and exceeding our completion and revenue targets. Plus, I put in place new product development processes that really ramped up our cross-functional teamwork.My journey also includes some impactful time at Aetna. As a Digital Product Manager, I championed the strategy for the Community Resource Directory, getting it adopted across the entire enterprise and managing a $4M budget to keep it aligned with industry standards. And as a Strategic Planner at Aetna Community Care, I designed and ran data-driven public health pilot programs. These programs tackled social determinants of health, built community partnerships, and ultimately helped reduce healthcare costs while boosting community engagement.I\'m truly passionate about building and scaling solutions that make a real difference in how healthcare is delivered. If you\'re also working to drive digital transformation in this space, I\'d love to connect!

Experience

1. Lead Director, Client Enablement and Growth

   Signify Health

   Jan 2025 — Present

   In this role, I\'m responsible for maximizing the readiness and success of our Client Success and Sales teams, driving strategic initiatives to optimize our go-to-market strategies, and ensuring the successful adoption of our innovative products and services. My focus is on building strong alignment across Product, Client Success, Client Operations, and Sales to enhance productivity, improve client experiences, and accelerate revenue growth.Key Contributions:Go-to-Market Strategy & Execution: Leading the development and implementation of comprehensive Go-to-Market checklists, streamlining cross-functional coordination and ensuring a more rigorous approach to product launches and initiatives.Cross-Functional Partnership: Forging robust partnerships with the Product team, establishing clear structures for coordinating product initiatives, client notifications, and enablement activities, and implementing new tools for enhanced tracking and communication across teams.Client Understanding & Communication: Developing insightful buyer personas to deepen our understanding of client needs, fostering stronger, more targeted strategies. Launching and optimizing client communication channels, including newsletters and standardized templates.Team Enablement & Operational Excellence: Building comprehensive knowledge hubs and leveraging AI-powered tools to assist leaders in crafting standardized client communications. Enhancing Salesforce workflows to improve data visibility for product adoption and identify upsell/cross-sell opportunities.Revenue Optimization: Developing and implementing best practices for lead and sales pipeline management, and Client Success and Sales execution, continually analyzing data and metrics to identify opportunities for revenue growth and operational efficiency.

Education

• University of North Florida

  Master of Business Administration (M.B.A.)

  2013 — 2014

• Florida State University

  Bachelor's Degree, Economics

  2006 — 2010

• Florida State University

  Master’s Degree, Public Health

  2014 — 2016