Luke Baldry

Director of Sales Emea & Apac @Universal Audio

Responsible for sales team and product specialists, developing new business and maximising existing business in EMEA and APAC • Plan investment and demonstrate ROI on all aspects of the international sales operation • Forecast quarterly revenue based on customer acquisition data along with projections for new product releases and promotional campaigns • Collaborate with Finance, Marketing and Customer Support to maximise both revenue generation and customer experience • Collaborate with the US Director of Sales, to unify the sales strategy and sales operations worldwide • Build reports and analyse sales data to understand market trends and ROI • Work with the legal department on partner agreements, competition law policy, various compliances and trademarking outside the US Achievements include: • Achieved average annual growth in line, or in excess of the company\'s expectation • Transitioned selected geographical regions to a direct-to-reseller model from a traditional distributor/importer model • Established and developed infrastructure in Europe to support direct-to-reseller model, including collaborating with other departments to create local shipping, accounting, sales administration and customer support • Set up and managed first European based office in Amsterdam from 2014 – 2016, coordinating all aspects of the operation including sales, operations, finance and customer support • Developed automated reports that allow increased visibility of sales progress versus goals, information on open orders, customer acquisitions and inventory availability