Lukas Thöben

Principal Market Development Loyalty Dach @Zalando

Berlin, DE

zalando.de/plus - Driving Zalando Plus expansion in DACH – Leading the strategic development and market adaptation of Zalando’s loyalty program across Germany, Austria, and Switzerland, ensuring it meets the expectations of millions of customers while strengthening Zalando’s market position- Orchestrating cross-functional execution – Acting as the key interface between the Plus program and regional market teams, driving alignment across Marketing, Legal, Customer Fulfillment, and Product to implement high-impact, scalable loyalty initiatives- Shaping performance & strategic growth – Analyzing program performance at scale, extracting actionable insights, and collaborating with senior leadership to continuously optimize customer engagement, retention, and long-term loyalty impact.

Otto-von-Guericke University Magdeburg

Bachelor of Science (B.Sc.), Business Management

HHL Leipzig Graduate School of Management

Master of Science (M.Sc.), Management

Ewha Womans University 이화여자대학교

Master of Business Administration - MBA