Lukas Wolf

WORK HISTORY

EDUCATION

ABOUT LUKAS WOLF

With several years of professional experience, I bring extensive expertise in e-commerce to drive and optimise digital business strategies. At my previous employer, Aporat GmbH, I successfully managed the online presence of various pharmacies, implemented SEO and SEA strategies, and created my own web shop – see wirfuerdich.de or lambrich-apotheken.de as examples. My goal is to strengthen brand presence ® and increase customer loyalty through appealing content creation and targeted advertising campaigns. I was also responsible for the company’s social media presence and succeeded in bringing the website to a top ranking on Google within a short period. Creating and managing effective campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads is one of my core strengths – as is optimising company websites through strategic on-page and off-page SEO. Thanks to these measures, I achieved a significant boost in online performance, resulting in increased visibility for the company. Meticulous keyword research is the cornerstone of my approach – many overlook this and end up wasting budget. Not with me. As a passionate photographer, I love capturing moments with my camera and refining them through creative editing. I enjoy experimenting with various image editing tools to craft unique visuals – and I increasingly use AI to elevate my creative work to the next level. Currently, I am deepening my expertise at the ecomex Business Academy, specialising further in applied online marketing.