Lukas Peter

About Lukas Peter

Passionate about scaling and transforming B2B SaaS and digital businesses, I thrive at the intersection of AI-driven innovation, customer experience, and e-commerce growth. With 15+ years of leadership experience, I specialize in taking early-stage companies from market entry to scale, executing data-driven GTM strategies, and building high-performing teams that drive sustainable growth.Key Strengths- Revenue Growth – Led digital ventures from 0 to $250M+, including launching an e-commerce marketplace in Switzerland- Product & GTM Strategy – Built AI-powered automation tools that scaled 400+ DTC brands, optimizing product-market fit- Team & Culture Building – Scaled teams from 1 to 30+, fostering an execution-driven, customer-first culture- Business Model Innovation – Led multi-million-dollar P&L, focusing on recurring revenue and sustainable expansion- Leadership & Vision – Bridging entrepreneurial agility with corporate leadership at Swisscom and global firmsAs Co-Founder and COO of LocalAway, I worked with 400+ DTC brands, designing 360-degree omnichannel experiences that seamlessly integrated digital commerce with physical retail. Previously, as CEO of Swisscom Cloud Lab (Palo Alto), I led the global expansion of Swisscom’s digital innovation hubs across Europe, the US, and China. Additionally, I served as a Board Member of the Swiss-American Chamber of Commerce, fostering transatlantic business relations and digital growth initiatives.I thrive on building scalable digital solutions that push boundaries and drive measurable impact. If you\'re interested in AI, B2B SaaS, e-commerce, or digital transformation, let\'s connect!

Experience

1. COO, Co-founder

   Localaway

   Jun 2022 — Present

   Led the growth of a data-driven B2B SaaS platform supporting 400+ DTC brands with AI-powered automation and performance marketing- Scaled the company from concept to a high-growth platform, securing early customers and market traction- Developed a data-driven GTM strategy, balancing direct sales with AI-driven customer acquisition- Built and led a cross-functional team of 15+, managing product, sales, and customer success- Optimized SaaS monetization, driving sustainable revenue growth and strong unit economics

Education

• University of St.Gallen

  2011, Accounting & Finance

  2008 — 2011

• University of St.Gallen

  Doctor of Philosophy (PhD), Business Innovation

  2012