Lukana Justin

About Lukana Justin

Extensive experience leading insights-driven marketing strategy with cross-functional teams to achieve results. Proven to deliver customer value, profitable sales and innovation across matrix organizations and fast-paced retail environments. Passionate about solving business challenges and creating meaningful customer connections that reinforce the brand mission across both digital and physical space. Fosters collaboration, ideation, and test & learn environment.* Integrated Marketing Strategy * Customer Analytics & Research * Brand Management * Creative Development * Loyalty * Customer Retention * Media Effectiveness * Digital Marketing * Lead Generation * Product Marketing * Promotion Strategy * Customer Experience * Channel Marketing * Ecommerce * Call Center Management

Experience

1. SVP, Chief Marketing Officer

   Now Optics

   Jul 2024 — Present · Delray Beach, FL, US

   Drive revenue growth and market differentiation through effective customer acquisition and retention strategies that align with our mission of Making Eye Care Easy. Lead a customer-obsessed, results-driven marketing team that consistently pushes the brand forward.

Education

• University of Florida

  Bachelor of Science, Advertising

Skills

• Program Management
• Innovation Management
• Business Intelligence
• Advertising
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Online Marketing
• Retail
• Direct Marketing
• Marketing
• Product Marketing
• New Store Development
• Merchandising
• Analysis
• Product Launch
• Integration
• Direct Mail
• Multi-Channel Marketing
• Leadership
• Media Planning
• Creative Direction
• Sales
• Team Leadership
• Loyalty Programs
• Market Planning
• Email Marketing
• Leading Transformational Change
• Integrated Marketing