Jenny Lu
Strategy @ Hershey | Growth, GTM & commercial transformation | Food & Agriculture | Ex-McKinsey
- Role
- Head of Enterprise Strategy at The Hershey Company
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jenny Lu
I’m a passionate business strategist and growth leader with a decade+ experience helping companies—from startups to Fortune 100s—achieve transformative growth. My journey has taken me across every step of the Agriculture & Food value chain, while living and working across four continents. I have a track record of impact scaling new businesses, expanding into new markets, and boosting revenue, EBITDA, and customer experience. I thrive on tackling complex, cross-functional problems, rapidly ideating and prototyping solutions, building high-performing teams, and finding creative ways to win.My functional expertise spans: growth strategy, innovation, market & customer segmentation, product positioning & value proposition, channel strategy & partnerships, revenue growth management, sales effectiveness & enablement, operating model design, capability buildingMy sector expertise and interests include: crop inputs, agriculture retail, digital/ precision agriculture, sustainable/ regenerative agriculture, food ingredients, CPG, fresh produce, alternative proteins, controlled environment agriculture, retail & marketplaces
Experience
Head of Enterprise Strategy
Jun 2024 — Present · New York, NY, US
Education
INSEAD
Master of Business Administration (MBA)
Johns Hopkins School of Advanced International Studies (SAIS)
MA in International Relations & International Economics, International Development
University of Waterloo
Bachelor of Applied Science (B.A.Sc.), Honours Systems Design Engineering, Co-operative Program
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